Search Engine Optimization. Having a presence on the first page of Google, Yahoo and Bing will have a huge impact on your sales and lead generation because there are now over three billion searches a day and growing, and 90% of consumers use online search engines. So at this very moment, someone is searching online for the products you sell and the services you offer.
If a customer finds you, you’ve just found that most precious gift of all: a NEW customer. If that potential customer doesn’t find you – at least on the first page of Google, Yahoo and Bing – you’ll lose that potential customer. So, you might say what’s the big deal? Well, lets just say, for every potential customer you miss out on, that is a potential sale for your business. Lets face it, numbers lead to sales.
Search engines such as Google, Yahoo, or Bing are used by billions of people everyday. Their results rely on various aspects to determine where a website should be ranked when a person tries to find a specific service or product. The higher a website ranks, the more visible it becomes to existing or potential consumers. SEO is a process of marketing that enables your website to be more easily found through search engines by building links to your website and using strategic keywords that people are searching for.
By understanding what Keywords online users are searching for on Google, competitive websites will tailor the content to the intent of the user making it more relevant to the keyword searched.
Having linked profiles on sites like Google MyBusiness, Bing Business listing, Yelp, Facebook, and industry specific directories not only puts your business’ information on more places across the web, but builds a strong profile of links pointing to your site, which help visibility within the search engines.
Your content needs to be easy to read by Google and for your users. The readability portion of your content is just as important as the actual search terms users are searching for within your content.