TechNola Visual Communications brings together businesses with clients and customers. We specialize in brand marketing and lead generation through the utilization of SEO, paid advertising, email marketing, social media advertising, video production, mobile APP and website development services. A well-defined brand is an important part of any marketing goal and TechNola can help you grow your visibility and reach the right consumers. The key to success is to develop an engaging brand personality and to be consistent.
Panda and Penguin have made it very difficult to manipulate your way to the top of search results. These algorithm updates have moved SEO from a manipulative marketing practice to an art form that combines branding, content creation, IT, and content promotion to drive highly qualified visitors to your website.
SEO & Pay-Per-Click campaigns work hand-in-hand to maximize your business visibility online. Developing a thought-out and comprehensive branding & marketing strategy is an essential part of any business being successful in a competitive market.
To charge ahead in today’s competitive marketplace, brands must think beyond short-term, transactional gains and look toward maximizing customer lifetime value (CLV). While many marketers understand this shift needs to occur, some are grappling with how to get their organizations to focus on CLV and use it to advance goals. I sat down with George […]
Predictions and Trends Dusting off last year’s holiday strategy isn’t going to cut it. Why? Shifts in consumer behavior. New research shows that with phones as their “anywhere” assistant, holiday shoppers are trading time spent browsing in stores for time researching on their devices before they leave home. And they’re putting off last-minute shopping until […]
Short-form video ads offer new possibilities for media plans. Within Google’s own marketing teams, there’s experimentation happening to see what’s most effective—and efficient. Here, we chat with Grace Sobey, YouTube media marketing manager, about her first use of :06 video ads. When bumper ads launched nearly a year ago, folks in Google’s own marketing teams […]