Panda and Penguin have made it very difficult to manipulate your way to the top of search results. These algorithm updates have moved SEO from a manipulative marketing practice to an art form that combines branding, content creation, IT, and content promotion to drive highly qualified visitors to your website.
SEO & Pay-Per-Click campaigns work hand-in-hand to maximize your business visibility online. Developing a thought-out and comprehensive branding & marketing strategy is an essential part of any business being successful in a competitive market.
I’m Keith Weed, CMO of Unilever, and for my first task as guest editor of Think with Google this week, I’m sharing my key takeaways from Advertising Week in New York. Trying to distill more than 200 conference sessions into a couple of standout themes is a tricky task, but here are a few ideas […]
1. Plan around the specific content your audience is already watching For your ads to be relevant, you should first get a clear view of your audience and the things they find interesting. While most beer brands heavily target men, Anheuser-Busch Senior Director of Digital Victoria Vaynberg and her team looked at the data and […]