Ascend Federal Credit Union

Banking, Brought to Life.

Brief

This production brings the federal credit union story to life through vibrant animation, playful motion graphics, and feel-good storytelling. Designed to be welcoming and easy to understand, the video transforms financial concepts into clear, engaging visuals that make members feel confident, informed, and excited about their financial future.

Using bright color palettes, friendly iconography, and smooth transitions, the narrative highlights how the credit union supports everyday moments—saving, borrowing, growing, and planning—while reinforcing its member-first values. Light animation paired with joyful pacing and positive music creates an approachable tone that feels modern, human, and optimistic. The result is a fun, memorable experience that builds trust, sparks connection, and shows that smart banking can also feel good.

  • Video & Photography: M. Praytor

Disclaimer

Certain work displayed on this website was created by individuals who have contributed to projects while engaged by other agencies or organizations. These materials are shown for illustrative purposes only to represent individual experience and capabilities. All rights to the original work remain with their respective owners.

Ready to Talk?

Startups to established businesses, we can help!