TechNola Visual Communications brings together businesses with clients and customers. We are a pay-per-click agency in Jackson, MS that specializes in brand marketing and lead generation through the utilization of SEO, paid advertising, email marketing, social media advertising, video production and website development services.
A well-defined brand is an important part of any marketing goal and TechNola can help you grow your visibility and reach the right consumers. The key to success is to develop an engaging brand personality and to be consistent.
Google’s latest algorithm update shows that their continued push towards optimizing content all over websites. With so many misleading and unreliable sources that can negatively affect online search, this approach ensures that only the best type of content would be available to the users. With this in mind, it is best to identify low- and high-quality content in your website to ensure that your rankings would recover and grow. Updating older content is also effective, as you would be able to recapture traffic. Content is a precious element for any website and making sure that you bring out highly informative, factual, and useful content, you can ensure that you would be receiving traffic on a constant basis.
SEO & Pay-Per-Click campaigns work hand-in-hand to maximize your business visibility online. Developing a thought-out and comprehensive branding & marketing strategy is an essential part of any business being successful in a competitive market.
In a normal recession, the smart move is to spend through it. Keep investing in marketing during the pandemic. Hold your nerve; see if your competitors fold; and hope your brand emerges stronger. That’s still true, but it’s not the full picture of our current predicament. We’re in a public health crisis with both supply-side and demand-side […]
How do you measure your marketing efforts in a time of upheaval? The pandemic has changed the personal and professional lives of everyone around the globe. Those reading this likely work in marketing. You may be reading from home or another remote location, juggling family commitments or home schooling, while dealing with the fact that […]
The Female Quotient partnered with Google and Ipsos this past summer to survey nearly 3,000 U.S. consumers of various backgrounds to understand perceptions surrounding diversity and inclusion in advertising. My team and I asked people about the factors they think are important for a brand’s ad campaign to be considered diverse or inclusive. Specifically, we […]