How to get reviews from customers
There are a number of ways to ethically request customer reviews. A combination of two or more methods is most effective, but only trial and error will determine what best suits your particular customer demographic. If soliciting reviews is new to you, try these suggestions and then refine your approach based on what works and what doesn’t:
- At point of sale, hand out postcards or business cards with the URL of your review page (or logos of your preferred review sites) on it. Customers are more likely to leave reviews if you make the process easy for them.
- Send out personalized emails to your customers, thanking them for their business and asking them to review your business.
- Simple reminders are important. Many consumers won’t specifically plan to leave a review, but remember that 7 out of 10 are happy to do so if asked.
- Make it as easy as possible for customers to leave a review by offering a range of formats and streamlining the process. Try to ensure they only have to click one link and avoid asking them to log in in order to vocalize their opinions.
- Reach out to customers promptly to encourage them to leave a review after a sale. If you get in touch with them two weeks after their purchase, they’re far less likely to post an accurate review than if you contact them a day or two later.