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TechNola Visual Communications
September 26, 2017

Voice Search SEO Strategies

Search marketing has changed! Have you ever asked Siri to give you the name of the best restaurant when you’re on a business trip? How about asking Cortana to find a file or program on your computer? If you have an Amazon Echo or a Google Home device, you know what I’m talking about. Voice […]
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TechNola Visual Communications
September 26, 2017

Finding Success with AdWords Smart Bidding

When testing Smart Bidding or another automated strategy, you want your tests to reveal clearly whether automated bidding is working well for you. Keep each bidding test simple, consistent and focused on one KPI The cardinal rule is: Keep things simple. You want your tests to reveal clearly whether automated bidding is working well for […]
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TechNola Visual Communications
September 26, 2017

4 best practices for building impactful YouTube bumper ads

Creativity loves constraints. So it’s no surprise that :06 ads have unleashed a tidal wave of creative, innovative storytelling. Here, Google Creative Director Ben Jones shares tips on how you can deliver big impact in a tight format. When YouTube unveiled bumper ads early in 2016, creatives didn’t necessarily greet the news with ticker tape […]
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