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TechNola Visual Communications
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October 4, 2017

The Year Of Video

I’m Keith Weed, CMO of Unilever, and for my first task as guest editor of Think with Google this week, I’m sharing my key takeaways from Advertising Week in New York. Trying to distill more than 200 conference sessions into a couple of standout themes is a tricky task, but here are a few ideas […]
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TechNola Visual Communications
October 3, 2017

3 tips for making effective, hyper-relevant video ads at scale

1. Plan around the specific content your audience is already watching For your ads to be relevant, you should first get a clear view of your audience and the things they find interesting. While most beer brands heavily target men, Anheuser-Busch Senior Director of Digital Victoria Vaynberg and her team looked at the data and […]
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TechNola Visual Communications
September 27, 2017

Why You Should Hire a Professional Voice Actor?

You have spent time, money, and energy selecting the perfect look and feel for your business. You have a professional logo. Your website is accessible. Now, have you considered the voice of your business? More than just the voice callers hear on your hold message or IVR, the voice for your business shows up in […]
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TechNola Visual Communications
September 27, 2017

Best Growth Hacking Tools for Startups

User Feedback & Market Insight Tools Understanding what your online customers want, how they interact with your brand and how they make decisions is critical information for your digital business strategy. There are various types of user feedback tools that cater to the needs of growth hackers, including feedback forms, surveys, review tools and more. […]
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TechNola Visual Communications
September 26, 2017

Voice Search SEO Strategies

Search marketing has changed! Have you ever asked Siri to give you the name of the best restaurant when you’re on a business trip? How about asking Cortana to find a file or program on your computer? If you have an Amazon Echo or a Google Home device, you know what I’m talking about. Voice […]
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TechNola Visual Communications
September 26, 2017

Finding Success with AdWords Smart Bidding

When testing Smart Bidding or another automated strategy, you want your tests to reveal clearly whether automated bidding is working well for you. Keep each bidding test simple, consistent and focused on one KPI The cardinal rule is: Keep things simple. You want your tests to reveal clearly whether automated bidding is working well for […]
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TechNola Visual Communications
September 26, 2017

4 best practices for building impactful YouTube bumper ads

Creativity loves constraints. So it’s no surprise that :06 ads have unleashed a tidal wave of creative, innovative storytelling. Here, Google Creative Director Ben Jones shares tips on how you can deliver big impact in a tight format. When YouTube unveiled bumper ads early in 2016, creatives didn’t necessarily greet the news with ticker tape […]
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